Interviewing well is a skill, and most panels are not good at it
Before the question list, a warning about the failure mode. I had a conversation recently with a CFO who interviewed eight candidates for a Head of Finance role. All of them looked good on paper with aligned industry experience, and they just did not hit the mark in interview.[1] Eight good-on-paper candidates failing the same panel is not eight weak candidates. It is a panel asking questions that do not surface what it actually needs to know.
The other half of that is preparation on the candidate side. I am a firm believer that a good measure of a recruiter is how thoroughly they prepare a candidate for interview.[2] An unprepared strong candidate reads as a weak candidate, and you will never know the difference. If you are running the process yourself, send the brief, the panel names and the real context in advance. You are trying to see their thinking, not test their improvisation.
Strategic questions: can they build the function you have?
The purpose here is to find out whether they think in terms of your business or in terms of a template. Good questions to use, and what to listen for underneath them:
- Walk me through the first 90 days if you took this role. Listen for sequencing and restraint. What founders notice most by day 90 is not dramatic change, it is having someone who can interpret the numbers, advise on things like adjusting headcount or applying diligence on spending, and identify inconsistencies in the growth story.[3] A candidate promising a systems overhaul in quarter one has misread the job.
- What would you need to see before you would let us hire ten more people? You are testing whether they will test you. With strong finance ownership, hiring plans get properly tested before they become commitments.[4] The right answer involves pushing back on you, in the interview.
- Tell me about a business where the numbers did not match the story. This finds out if they have ever had to deliver bad news upward, and whether they did.
Leadership questions: can they carry it without a team?
At the stage most of my clients hire, a finance director is not inheriting a department. Early scale-ups do not need a big finance team so much as agility, usually led by a hands-on Finance Manager or Financial Controller supported by a bookkeeper or an outsourced accounting firm.[5] So the leadership question is not "how do you manage a team of twelve", it is whether they will do the work themselves without resentment while building towards a team.
- What part of this role would you be doing personally in month one? Anyone who answers only in terms of delegation is describing a different job.
- Tell me about a time you changed a non-finance leader's mind. The real work of the role is influence outside finance. A replacement Head of Finance I placed built CEO credibility in their first week and solved a long-standing operations problem in month one, using their first board pack to drive a strategic decision.[6] That is the shape of a strong answer.
- How do you want to be managed? Cheap question, high yield. It tells you what went wrong last time.
| What most panels ask | What it should be testing | |
|---|---|---|
| Opening question | Walk me through your CV. Produces a rehearsed narrative you already had in writing. | Walk me through your first 90 days here. Tests whether they have understood this business or a template. |
| Technical round | Standards and definitions. Confirms they trained properly, which the CV already told you. | A live scenario from your business, such as a twelve-day close. Tests diagnosis, not recall. |
| Fit assessment | A culture-fit conversation at the end, often after the decision is effectively made. | The founder or CEO in the room early, with unstructured time. Chemistry is a must-have at this level, not a tiebreaker. |
Technical questions: keep them specific and scenario-based
Generic technical questions produce generic answers. Anchor them to a real problem in your business. Useful territory for an Australian startup or scale-up: what they would do about a month-end close that runs too long, how they would build a rolling forecast you would actually trust, how they would handle offshore entity setup and cross-border tax, and where they would and would not use AI.
On close specifically, a twelve-day month-end is usually not a people problem. It is manual data pulls from three systems, reconciliation in Excel and reformatting for board reports.[7] Ask them to diagnose that scenario and you will learn more than any question about accounting standards. On AI, the answer to listen for is that it produces a first draft, not a final answer: a qualified person checks every number and signs off anything that reaches a board, investor, auditor or regulator, so accountability stays human.[8]
For international candidates, be aware of your own bias here. The Australian market has a bias towards recent local experience that is rarely openly discussed, and it discards real capability.[9] If someone has run finance in a more complex market, the technical round should be about transfer, not about whether they know the local form of a thing they have done at ten times the scale.
If you are still setting up the process rather than the questions, the way to brief a finance director search is set out here.
The question that decides it: chemistry
This is the part that gets treated as soft and is not. My advice to candidates for CFO and senior finance roles is not to ignore any discomfort with a CEO's communication, decision-making or energy during interviews, because chemistry is not a nice-to-have at this level, it is a must-have, and discomfort will only intensify in the role.[10] That cuts exactly the same way for you as the hirer. If something feels off in the second interview, it will not improve in month four.
Two things follow from that. Put the founder or CEO in the room early rather than as a final rubber stamp, and use unstructured time, because a coffee tells you things a competency matrix cannot. And run the process with respect regardless of outcome. Not every candidate will be successful in an interview process, and it is about treating them with respect, providing clarity and offering honest feedback, whether they get the job or not.[11] The senior finance market in Australia is small, and how you run a process is public information within it.
Common questions
What should I ask a finance director candidate first?
Ask them to walk you through their first 90 days in your business, not through their CV. You already have the CV. The 90-day answer tells you whether they have understood your actual situation or are reciting a template. Listen for restraint and sequencing: what founders notice most by day 90 is not dramatic change, it is someone who can interpret the numbers, advise on headcount and spending diligence, and spot inconsistencies in the growth story. A promised systems overhaul in quarter one is a red flag.
How important is chemistry with the CEO in a finance director hire?
Decisive. My advice to senior finance candidates is never to ignore discomfort with a CEO's communication, decision-making or energy during interviews, because chemistry is not a nice-to-have at this level, it is a must-have, and any discomfort will intensify in the role. That applies identically to you as the hirer. Put the founder or CEO in the room early rather than as a final sign-off, and give the process some unstructured time.
What technical questions actually work at this level?
Scenario questions anchored to a real problem in your business, not standards recall. A good one is a month-end close that runs twelve days: that is usually manual data pulls from three systems, Excel reconciliation and reformatting for board reports, so asking them to diagnose it reveals how they think. Ask where they would and would not use AI too. The answer to listen for is that AI produces a first draft, not a final answer, with a qualified person checking every number that reaches a board, investor or auditor.
Eight candidates interviewed and none hit the mark. What is going wrong?
Usually the panel, not the market. I had exactly this conversation with a CFO who interviewed eight candidates for a Head of Finance role, all strong on paper with aligned industry experience, none of whom landed in interview. When good-on-paper candidates fail consistently, the questions are not surfacing what the business actually needs to know. Two fixes: anchor the questions to your real situation rather than generic competencies, and brief candidates properly beforehand, because an unprepared strong candidate reads as a weak one.
References
- Tom Hunter: a CFO interviewed eight candidates for a Head of Finance role, all strong on paper with aligned industry experience, who just did not hit the mark in interview.
- Tom Hunter: a good measure of a recruiter is how thoroughly they prepare a candidate for interview.
- Tom Hunter on first finance hires: by day 90 the impact is founders making better decisions, through someone interpreting the numbers, advising on headcount and spending diligence, and identifying inconsistencies in the growth story.
- Tom Hunter: with strong finance ownership, reporting gets clearer, forecasts more believable, board prep less chaotic, cash conversations more accurate, and hiring plans properly tested before they become commitments.
- Tom Hunter on early-scale startups up to circa 20 staff: the finance team does not need to be big, it needs agility, often led by a Finance Manager or hands-on Financial Controller supported by a bookkeeper or outsourced accounting firm.
- Tom Hunter: a replacement Head of Finance built CEO credibility in their first week and solved a long-standing operations problem in month one, using their first board pack to drive a strategic decision.
- Tom Hunter: a 12-day month-end close is often due to manual data pulls from three different systems, reconciliation in Excel, and reformatting for board reports.
- Tom Hunter's rule for AI in finance: it produces a first draft, not a final answer, and a qualified person must check every number and sign off anything reaching a board, investor, auditor, client or regulator.
- Tom Hunter: the Australian market carries a bias towards recent local experience that is rarely openly discussed, and undervalues significant international careers.
- Tom Hunter's advice to CFO and senior finance candidates: do not ignore discomfort with a CEO's communication, decision-making or energy during interviews, because chemistry is a must-have at this level and discomfort will intensify in the role.
- Tom Hunter on candidate experience: not every candidate will be successful, and it is about treating them with respect, providing clarity and offering honest feedback whether they get the job or not.
